Bank Millennium won the ranking prepared on the basis of the ARC Rynek i Opinia “Retail Bank Customers Satisfaction Monitor” survey. The Bank came first in the main “Satisfaction” category and also in “Fees and Commissions Assessment”.
During the survey personal customers assessed various aspects of their banks. According to ARC Rynek i Opinia survey institute their assessment largely depended on what their expectations of and attitude towards their bank are. Perception of the institution, its financial stability as well as well priced products and services resulted in highest user satisfaction. Authors of the ranking also drew attention to the fact that perception of prices proposed by banks significantly affects customer satisfaction. What is also important is the perception that rules for calculating fees are clear and transparent.
The “Retail Bank Customers Satisfaction Monitor” survey is carried out once a year among customers of 14 biggest banks in Poland. The title of “Bank appreciated by customers” is awarded in three categories – “Satisfaction – main ranking”, “Fees and commissions assessment” and “Assessment of points of contact” (branch, call centre, website, mobile banking, internet banking). It is given to banks, which received top scores from their customers.